CRMs are typically associated with sales teams, but Salesforce has gone above and beyond to offer excellent tools for the marketing team. Its Marketing Cloud platform can assist a number of essential marketing procedures that have a beneficial medium-term effect on sales. Furthermore, it interfaces with B2B and B2C enterprises with ease. Let’s examine how Salesforce can support your company’s marketing efforts. To learn more about Salesforce, check out our Salesforce admin training.
9 Ways Salesforce Can Help in Marketing
1.Data-driven and Customer-centric Approach
Einstein, an excellent tool from Salesforce, uses artificial intelligence (AI) to improve your company. Today’s data-driven, customer-focused approach enables marketing to advance. Every day, your marketing team will become more knowledgeable! Additionally, a relational database that is compatible with SQL is used for data administration in Marketing Cloud.
2.Automated Marketing
You will have more time to devote to strategic campaigns and initiatives by automating monotonous processes.
3.Deep Understanding of Customers
Salesforce makes it possible to gather and manage first-party, second-party, and third-party data from various sources and devices—from known and unknown individuals. Additionally, it enables you to combine and sanitise data to give each client a 360-degree perspective. By using Salesforce CDP, you can attain a higher level where the data is more connected and its processing is more intelligent.
4.Personalization of Customer Relationships
You are able to strategically plan customer contacts with the aid of artificial intelligence via the Einstein tool. Understanding each customer’s preferences, routines, buying patterns, and history will be simpler for you thanks to the single perspective of each person. This will enable you to create completely customised communication at every stage of the customer-business relationship, including marketing, sales, services, and support. A customer’s loyalty is greatly increased when the proper message is delivered through the right channel at the right time.
5.Personalization of Marketing Campaigns
Similarly, because Salesforce gives you more accurate data and more focused segmentations, it enables you to maximise the effectiveness of your marketing activities. In this manner, you may develop highly customised campaigns that yield better results.
6.Fully Connected Customer Experiences
It’s important to provide an organic and consistent message through the customer experience throughout the organisation in order to avoid fragmentation. Fortunately, Salesforce can help with that as well! You may create individualised meeting spaces and online communities with your clients with Experience Cloud, all in keeping with your company identity and style. Furthermore, it enables you to handle these various points of contact (email, messaging apps on mobile devices, social networks, websites, advertising, Internet of Things, communities, sales reps, and service partners) in an integrated manner, transforming multi-channel communication into omni-channel communication. Salesforce claims that using their platform increases the likelihood of high-performing marketers being adept at crafting omnichannel and personalised consumer experiences by 8.1 times.
7.Impact Analysis
Salesforce’s connection with Google Analytics 360 and AI capabilities allow you to track every step of the customer experience across various channels and devices. This lets you assess which schedules, channels, and messages, among other things, have performed better. This enables prompt reorientation of marketing efforts to more successful ones. Furthermore, by analysing these data, we can improve every interaction with customers at every stage of their lives. Additionally, it enables you to gauge the effectiveness of campaigns using metrics like monthly prospects generated, prospects’ quality, opportunities created, money, etc.
8.Lead Scoring
Every prospect has different types and degrees of potential. As a result, in order to distinguish between potential clients and ineffective prospects, a trustworthy tool is required. Einstein Lead Scoring is among the top options available for this. It lets you estimate potential users, figure out conversion rates, and categorise them into groups. You can focus your efforts and increase conversion rates on customers that have the most potential when you have an accurate customer score.
9.Improvement of the Rate of Return on Investment (ROI)
Salesforce promotes complete marketing management, which stays away from improvisation and spontaneity because it is data-driven and customer-focused. This increases the accuracy of your messaging, campaigns, tactics, and procedures as a whole, while also optimising the rate of return. According to a Bluewolf poll, 77% of Salesforce-using marketers said that integrating Marketing Cloud with their customer support systems has increased return on investment.
Salesforce Tools for Marketing
You can see that Marketing Cloud is a highly effective tool. Since it can be used with many of Salesforce’s tools, a large portion of its power comes from its integration with the Salesforce ecosystem. These are divided into studios and construction companies.
1.Builder
The platform’s builder tools are used to manage customer journeys, content, and data.
- Einstein Service Cloud: Strong instrument that enables more thorough data processing by fusing analytical methods, AI, CRM data, and aided processes.
- Marketing Cloud Intelligence (previously Datorama): The dashboard hub for managing and controlling business growth and return on investment.
- Google Analytics 360: This Google product, which gives businesses the tools and support they need to get to know and understand their consumers better, can be integrated with Marketing Cloud.
- Personalised customer journeys across many channels, encompassing every stage of the customer lifecycle, may be easily created with Marketing Cloud Engagement (previously known as Journey Builder).
- Marketing Automation is encouraged by Marketing Cloud Account Engagement (formerly Pardot) to provide the sales staff more flexibility in completing transactions and forging deep connections.
2.StudiosÂ
Studios are where communication channels are managed and where participants take part.
- Email Studio: focused on crafting individualised email marketing campaigns.
- Social Studio: Designed to run customised social media campaigns.
- Mobile Studio: Facilitates the development of mobile applications that incorporate group messaging, push alerts, and SMS interactions.
- Audience Studio is a “social listening” platform that makes data aggregation and capture from any source possible.
- A solution for managing digital advertising acquisition, retargeting, and alignment campaigns is Marketing Cloud Advertising (previously known as Advertising Studio).
- A platform to connect with customers through any interaction, Marketing Cloud Personalization (previously Interaction Studio) allows you to view their experience in real time.
- Data Studio: A tool for gathering and managing data as well as identifying the target audience.
- Web Studio: A website creation tool. Among other things, it enables you to design integrated landing pages that are in line with the brand.
Conclusion In the modern business world, using Salesforce has unquestionably become a competitive advantage. It mainly offers highly tailored solutions to sales and marketing teams. It also communicates with development, support, and even the executives themselves. Check out our free Salesforce admin course to learn more.
